Citypride Royal Cinemas The Pride of Pune

A major player in Pune and Western Maharashtra, Citypride Multiplexes, a wholly-owned subsidiary of Chaphalkar Brothers, unveils Citypride Royal Cinemas, a 4-screen property, in association with Royal Cinemas at Spot 18 Mall, Rahatani-Pune.

Citypride Multiplexes, a whollyowned subsidiary of Chaphalkar Brothers Pune, unveils Citypride Royal Cinemas, a 4-screen property in association with Royal Cinemas promoted by Sunil Advani and Hargobind Tejwani. The multiplex will be launched in the month of December 2015 at Spot 18 Mall, Rahatani-Pune. The Citypride brand is one of the very few family-owned multiplex chains with its roots dating back to 1939 when the first singlescreen cinema of the group was opened.It is located at the plush Spot 18 Mall in Rahatani, one of the most sought after commercial localities in Pune with excellent connectivity to Pimpri Chinchwad (PCMC) area, which is hailed as one of the most booming infrastructure developments in Maharashtra and Hinjewadi IT city.the third biggest IT hub in India after Bangalore and Hyderabad. This location advantage will help cater a large catchment area with majority of IT professionals with good spending capacity. The average expectancy of footfalls at this cinema would be around 2000 people per day on weekdays and 4500-5000 people per day on weekends.

Citypride Royal Cinemas will be one of the most luxurious properties in Pune featuring the best in technology and comfort for the audiences. This property will feature 4 screens with a total seating capacity of 817 seats. This will be one of the very few multiplexes in the country and the first property in Citypride chain to feature Laser projection technology for the best viewing experience. The larger screens will also feature the signature Dolby Atmos sound system which will provide an immersive surround sound environment for the audience.

Pen Workers has been the first choice for furniture for Citypride

Multiplexes for over a decade. For Citypride Royal Cinemas, Pen Workers have customised their chairs to make them 2 inches wider than the traditional push back seats. As a result, it has 23-inch chairs with pushback comfort. Also, they have provided sofa seats and recliners all in black leather, which adds to the premium feel for the audience. The recliner seats are capable of 180 degrees recline which means a person can almost lie down and enjoy the movie. All the seats provided by Pen Workers are of fine quality and meet the international standards of cinema comfort.Citypride is also coming up with 10 more screens in Pune and Western Maharashtra which will be operational by 2017.

Citypride Brand – A Dominant Player in Pune & Western Maharashtra

The Citypride brand was established with the vision of partners Arvind Chaphalkar and Prakash Chaphalkar when the Multiplex chain pioneered the first multiplex in Maharashtra and only the second in India, which opened in Pune in the year 2001 with the aim to create a complete family entertainment centre. The chain has now grown to 17 properties with a total of 40 screens with a capacity of over 15,000 seats in Pune and Western Maharashtra. Their aim is to cross the 50 screens mark by 2017.The Citypride Group now boasts of a diverse portfolio of Entertainment, Renewable Energy, Hospitality and Construction businesses.

As a dominant player in Pune and western Maharashtra, their mission is to differentiate their services by providing the best cinema experience to their patrons at competitive prices and to be recognised as a customer-friendly brand. The screens are equipped with the best in class technology be it 2K and 4K projection, Dolby surround sound and Digital 3D. Along with cutting-edge technology, they also offer a great selection of Food & Beverages, with competitive pricing as the main focus. One of the key focus areas is also to bring multiplex quality cinema experience to smaller towns by upgrading the existing single screen cinemas and converting them to multi-screen properties with the same technical specifications as other big city multiplexes. To meet this goal, Citypride has upgraded 5 of their single-screen properties in two and three tier cities to multiscreen properties along with rebranding them as Citypride to provide an immersive movie watching experience to the
audience.