Wholesome Entertainment with New Xion (E-SQUARE )

One of India’s leading entertainment companies, E-SQUARE recently launched Xion to cater to the cosmopolitan IT sector of Hinjewadi.

The company’s longtime associates, Pen Workers installed premium seats at the new multiplex and also renovated the seating at the 12-year-old University Road E-SQUARE with high-quality recliners. TheatreWorld gets a sneak preview! It was the year 2003, when E-SQUARE changed the face of entertainment in Pune by introducing the city’s first multiplex with a food court. Ever since, E-SQUARE has established itself as one of India’s leading entertainment companies, with presence in the entire value chain in Film Exhibition and Distribution. It has created a benchmark in the industry by bringing in a professional and service-oriented approach to the business. Currently, it has properties in Maharashtra in Pune, Mumbai, Pimpri, Aurangabad, Beed, Ahmednagar. The company also operates a hotel and restaurant business in Pune. E-SQUARE recently launched Xion, a 6-screen multiplex with 200 seats each, catering to cosmopolitan IT sector of Hinjewadi, its burgeoning residential localities and approximately 25 colleges surrounding the multiplex. With Xion, E-SQUARE aims to provide wholesome entertainment to patrons, focusing on providing the highest standards of seating, sound and projection, thereby giving a promising cinematic experience

It’s none other than the 92 years old Pen Workers that installed premium seats at the new Xion. The company is by far the largest one in India to manufacture and install premium seats exclusively to cinemas and auditoriums. The association between E-SQUARE and Pen Workers has been over 12 years old now. With the M Ticket Concept, patrons will be able to walk in straight without a physical ticket. Dolby Atmos is one of the key USP of the multiplex, and also the first installation in Pune.

One of the pioneers of the multiplex industry in Maharashtra, E-SQUARE was the third multiplex of Pune. The E-SQUARE Group is one of the chains having the highest Average Shows per Screen. Hemant Manmohan Panchamia, Managing Director, E-SQUARE Entertainment, is a selfmade entrepreneur, having forayed into active business since the age of 16! With interests in various businesses such as floorings, car trading, advertising, cine equipment, engineering factories, film distribution, he nurtured his passion for film production under the banner Neha Arts and produced several Hindi films such as Baaghi, Chal Mere Bhai, Laadla, Anjali and Bol Radha Bol.

E-SQUARE University Road Seating Refurbished

Set up in 2003, University Road E-SQUARE in Pune was one-ofits-kind in India back then, having a food court, bar and pub, 5-star hotel, commercial gym — all under the same roof. With 6 Screens, and the biggest screen at 584 seats, the total capacity was 1384. To enhance the seating comfort of its patrons, E-SQUARE roped in their old associates Pen Workers to renovate the seating of the multiplex. The premium quality recliners, one of the widely preferred and fastest selling categories of seats, have given an added edge to this University Road property of E-SQUARE.

The current set-up includes: Dolby 7.1 with Christie 2K Projectors, Screen 5 (584 seats) with a 4 K Projector, Sound by ElectroVoice EVI and Silver Screens of Harkness Screens and Galalite.